§ 02 · Products · Press
Press is the media production system Perpetual Core built and operates for its own content — the HeyGen, ElevenLabs, Opus Clips, and Descript jobs running as open-source models on hardware we own. It runs long-form video into scored, captioned shorts, clones a voice from a 3-second sample, and edits from the transcript instead of a timeline.
$0/month to run. The same engineering we apply for clients who want the same system installed under their own brand.
§ 01
HeyGen
Talking-head + avatar video
SadTalker, on our hardware
ElevenLabs
Voice cloning + narration
Kokoro / Qwen3-TTS, 3-second sample
Opus Clips
Long video → scored shorts
Whisper + AI clip scoring, in-house
Descript
Transcript-driven editing
Click-to-cut, silence removal, auto chapters
§ 02
Face-tracked framing, burned captions, AI-scored clip selection. The caption style changes per brand voice — the pipeline underneath does not.
Caption style — punchy
Caption style — serif
§ 03
Ingest.
Long-form video or audio comes in — a keynote, a podcast, a course recording. Whisper transcribes it in roughly 17 seconds per 3 minutes of source.
Cut.
The transcript becomes the editing surface: click sentences to cut, silence and filler removed automatically — 22 seconds of dead air stripped from a 3-minute keynote without a human touching a timeline.
Score and frame.
Candidate clips are AI-scored for shareability, then face-tracked and framed into captioned 9:16 shorts.
Voice and distribute.
Voice-cloned narration batches unattended across long runs — a 63-script course narrated in one pass — and per-brand caption and ad packs go out across up to seven brand voices.
§ 04
The stack is Apache- and MIT-licensed open models — Whisper, Kokoro, Qwen3-TTS, SadTalker — running on Apple Silicon we own, orchestrated by Claude agents. No HeyGen render queue, no ElevenLabs character limit, no per-seat Descript license.
A performance loop closes the pipeline: real analytics CSVs feed back into clip selection, so the system gets better at picking winners instead of running the same scoring heuristic forever.
Nothing here is a demo. It runs our own content pipeline today.
§ —
We install the same pipeline under your brand voice, on your archive, pointed at your distribution. Tell us the archive you have and the channels you publish to.